FAMU Law Blog

Law Review Online Article

The Future Of Television And Cable

Written By: Phillip Guerra

Watching you watch TV

The ecosystem of cable, as we know it, is under attack by Silicon Valley and ripe for disruption. A new tech challenger is looking to assist in that process and enter the market, even if it means entering a completely new line of business. According to sources, Intel Corporation is expected to announce a slimmed down, over-the-top cable subscription service to be offered to consumers. Implementing facial-recognition technology to identify who (not specific people) is in the living room watching television when, the company has developed the technology to use such facial data collected to target advertisements accordingly, and correct an issue of reliability and accuracy of data on audiences when it comes to the current rating system. A camera watching you watch television raises an immediate privacy concern.

 

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