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Florida A&M University is an Equal Opportunity/Equal Access University
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Continuing Legal Education Seminar
Strategic & Ethical Business Development for Lawyers
1:00 - 2:00 p.m.
2:00 - 2:30 p.m.
2:30 - 2:45 p.m.
2:45 - 3:45 p.m.
3:45 - 4:15 p.m.
4:15 - 5:15 p.m.
Strategic Marketing for Lawyers – Mark Britton, CEO and Founder, Avvo.com
Most lawyers understand their firm needs a website, and even a blog. Many also understand the benefit of email newsletters, using video, talking to people online and having a business page on Facebook. But not many lawyers – especially those venturing out on their own – know how and where to focus their marketing efforts in a strategic way. Hear an overview of the principles of marketing and learn efficient and effective tactics every lawyer can implement to get their practice off to a great start.
Social Media Marketing Panel – Moderator, Mark Britton
Panel discussion with local Florida attorneys sharing how they successfully engage in social media marketing – effective channels, time management and most common mistakes.
Dennis Chen - Attorney, Chen Law Firm, P.A.
Sherri DeWitt – Founder, DeWitt Law Firm
David Haenel – DUI, Traffic Ticket and Criminal Defense Attorney, Finebloom, Haenel & Higgins
15 MINUTE BREAK
Business Development for Lawyers – Joan Bullock, Associate Dean for Teaching and Faculty Development & Professor of Law, Florida A&M University College of Law
Business doesn’t just happen; it is developed through deliberate action. In this session, lawyers will learn about the business mindset, relationship building, the 4 spokes of an effective networking system, and the importance of strategic alliances.
Business Development Panel – Moderator, Joan Bullock
Panel discussion with local Florida attorneys sharing the story of starting their own practice – how to engage the business mindset, what they’d learned along the way and why they encourage others to do the same.
Alisia Adamson - Partner, Hylton, Adamson, Watson & Moore
Heather Kirson - Partner, The Elder Law Center of Kirson & Fuller
Ronald Nesbitt - Founder, Ronald C. Nesbitt, P.A.
Rich Sierra – Founder and Managing Principal, Florida Small Business Legal Center
The Truth About Attorneys and Social Media - Ethics, Clients, Rules, and Realities - Brian Tannebaum, State and Federal Criminal Defense, Florida Bar Admission and Grievance Defense, Tannebaum Weiss, PL
This session will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that impact online activities amidst a rapidly evolving technology marketplace. Specific topics include online advertising, attorney and law firm websites and social media – particularly as they relate to Florida’s conservative and often inconsistent policies.
1 hr. CLE credit (pending approval).
Network Reception to Follow